Trade Show Planning on a Budget
Posted on 14, August, 2015
Last Modified on 27, August, 2015
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If you think attending a trade show is just plain out of reach for your small business or start-up, well, think again. It is possible to outfit a typical 10' x 10' trade show booth on the cheap! While all the bells and whistles that come with the higher end trade show displays are great, you can still manage to meet your needs if you're operating on a budget. With the creative use of inexpensive trade show displays, you can make a budget booth look amazing! We swear! Check out these trade show booth ideas for small budgets - they won't let you down!
In a convention hall practically bursting with other exhibitors, it’s very important to define your business’ space with a booth backdrop. That way your business won’t get lost in the sea of other companies vying for attention. While incredibly well-made and attractive, the sad fact is that some space-defining walls fall outside of your budget. However, there are more affordable booth backwalls to choose from, like pipe-and-drape walls, pop-up hook & loop partitions, and a large variety of less expensive 8’+ wide banner backdrops. Here’s the kicker: You don’t even have to sacrifice custom graphics for your budget-friendly booth wall! See for yourself.
Most seasoned trade show experts will agree that banners are among the most important of the convention displays. You can place these visual attention-getters in your booth and use the customized graphics to advertise a specific product, service, or brand. There are tons of styles of banner stands and graphics that are sure to match your budget. X-banner stands, for example, are simple and lightweight models that are great for using with your own graphics. If you do need graphics specially printed for the trade show, check out economy models that include custom printed banners in the price. Economical printing types range from 1-color silk screening to full color digital.
If you have pamphlets, brochures, or catalogs that you want to distribute at your trade show, it is absolutely worth it to purchase a display so you can present the literature in a neat and orderly way. Instead of leaving your brochures in a messy pile on a table, opt to display them in an attractive acrylic pocket! If you have a larger selection of reading materials you want to pass out, a simple wire rack can be a great and inexpensive alternative. A mesh magazine floor stand looks very sophisticated for the price, and even comes with a handy carrying case! Another great strategy for saving money on your trade show supplies is purchasing displays that have a dual purpose. For example, the portable literature display below doubles as a counter! You can showcase products on the counter's top surface, or just use it as a podium from which you confidently deliver you sales pitches! No matter the style or size, a literature holder is a must for keeping your takeaways looking organized and professional.
Whether your goal is to generate leads with email signups or play a promo video to draw in the crowds, there are a lot of good reasons to invest in a tech display for your upcoming trade show. iPad holders and TV stands will all the bells and whistles can run up your costs, but if you’re just looking for a simple display that can securely hold your device, there are affordable options on the market. Inexpensive floor standing or countertop tablet stands come with locking brackets so you don’t have to worry about the safety of your device. TV stands with wheels make travel around the convention much more convenient. The tech displays below are great choices for any trade show-er on a budget!
No 10'x 10' trade show booth is complete without a piece of furniture or two! Create an approachable space that will make attendees comfortable by adding affordable pieces like bar stools, folding and cocktail style tables, even counters. These modern bar stools fit the budget and they’re oh-so-comfortable when you need to get off your feet. A small cocktail table can coordinate very well with these contemporary stools to create a seating area. You could even use it as a display table! Great for holding products and displays of all types, standard folding tables are available in many reasonably priced options. When paired with spandex stretch covers, these simple tables can look very high end. Portable counters are another inexpensive exhibit furniture alternative, serving as both merchandise displays and storage units!
These simple trade show products are a must if you’re going to display signage of any kind at your upcoming event. If you simply wish to showcase an 8.5” x 11” printed sign, then an acrylic frame is the most cost-effective way to do so. The clean lines of the acrylic give the frame a professional feel without going over budget. An economy-style easel can be another great budget-friendly choice for displaying framed posters. Even free-standing poster frames are available at attainable prices and look great when arranged in your 10' x 10' booth!
Totally Worth it
You may have to skimp in some areas, but trust us - these trade show displays are sooo worth the investment!
By making smart purchasing decisions, you CAN build a great 10' x 10' trade show booth on a budget! Even if you chose just one product from each of the display categories above, you would have a full booth setup! Carefully consider your main goals and needs for your trade show appearance. Start with displays that will most help you in accomplishing these goal and work from there. Good luck!