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Brochure vs Pamphlet: What is the Difference?

What's the difference between brochures and pamphlets

Posted on 14, October, 2015

Last Modified on 24, January, 2019

Brochures and pamphlets are similar in many ways. However, there are a handful of distinct differences between the two that are important to mention before designing one for your business or next event. Namely, pamphlets are designed for non-commercial use and are generally considered an informal leaflet covering one subject. Because they have very few pages, they’re left unbound and are simply presented with a traditional tri-fold design. On the other hand, brochures are often used in the business environment and feature a wealth of information for marketing or advertisement purposes. These can adopt a tri-fold design as well, but more commonly this form of printed media features binding to keep the pages together. Still have questions about the differences between brochures and pamphlets? Let's clear up some of that confusion!

At a Glance

Type Purpose Folded Multiple Pages Binded
Brochure Product & Service Descriptions Yes Yes Sometimes
Pamphlet Non-Commercial, Single Subject Information Yes No No

What is a Brochure?

Pamphlet Holders and Frames

A brochure is a small take-away magazine or booklet that highlights a companies key products or services and are used primarily for advertising. This marketing tool is either presented as a single page that has been folded to create sections or more commonly as a bound multi-page booklet. A key difference here is that brochures are able to cover a multitude of subjects and generally consist of pictures accompanied by supporting text. This form of printed media is used to inform patrons of specific product lines or to educate existing customers on the features of a recent purchase.

What is a Pamphlet?

Pamphlet Holders and Frames

A pamphlet is a small, unbound single subject hand-out that provides less, but more focused information than a brochure. Also known as leaflets, this print media can be printed on one or both sides, and are typically folded into multiple sections. This piece of promotional media aims to inform readers of a specific event or service and intends to spread awareness more so than to direct sell. Pamphlets are most commonly used to share civic and cultural issues, or to educate the reader about a particular topic.

Flyers, Rack Cards, and Magazines

Flyer Holders and Frames

Brochures and pamphlets aren't the only useful printed mediums for business-related advertisement. Some single-paged publications include rack cards and flyers while multi-page options include magazines.

  • Flyers are a one-sided poster or handout that are most commonly used to promote an event such as a grand opening, concert, or fair. Since passersby will only see these prints at a glance, they are more effective at providing quick, easy to absorb, information rather than a product pitch.
  • Rack cards, while similar to flyers, are usually about 4" x 9" and can be just as effective as a full sized brochure. Use a rack card to promote local events, individual products, or services in one easily digestible bit of information. Rack cards have limited space, therefore should only present the most vital information and, given their size, are more likely to be taken by customers to serve as a reminder.
  • Magazines are multi-page publications that cover an array of different industry-specific topics and articles coupled with related images and illustrations. Many magazines feature products, advertisements, and testimonials. Use this type of media to keep guest up-to-date with industry related news and create a better informed customer base.

The Right Tools for Advertising

racks for brochures & pamphlets

While most of these takeaway options can simply be handed to your customer, it is essential to organize your information with a booklet rack for printed marketing materials. Browse a selection of brochure holders to find the perfect fixture to compliment your business’ particular needs. Our extensive line of literature displays benefit digitally printed publications of many types and sizes. Additional features are available such as sign headers, adjustable pocket dividers, multi-tier pockets, rolling wheels, and rotating assemblies.

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