Brochure vs Pamphlet: What is the Difference?
Posted on 14, October, 2015
Last Modified on 21, January, 2019
Shop Products from This Guide
Many people misunderstand the difference between a brochure and pamphlet. There are two distinct differences between the two. The first has to do with the purpose of the publication. Brochures are for commercial use, while pamphlets are for non-commercial use and usually reference a single informative topic. The second difference is how the two marketing tools are designed and presented. Both can be folded into two or more sections but only brochures are held together with a binding of some kind, like staples for example. Read on to make sure you are using the correct terminology for your business and trade show marketing materials. Knowing the difference will also help you be as effective as possible when selling your product or service.
At a Glance
|Brochure||Product & Service Descriptions||Yes||Yes||Sometimes|
|Pamphlet||Non-Commercial, Single Subject Information||Yes||No||No|
What is a Brochure?
A brochure is a small book or magazine that contains images and information about a company or organization's products and/or services. Brochures are usually unbound but they can also be bound, which is why they are sometimes called booklets. If one piece of paper is used, the brochure can be double-sided and folded. If the publication is made using multiple pieces of paper, it is usually held together with staples, saddle stitching, or something similar. Most companies send them out to customers to close a sale or after a purchase.
What is a Pamphlet?
A pamphlet is an unbound, single subject leaflet that is usually folded into two or more sections. This will have one topic throughout the publication with straight-forward information in order to inform the reader easily. Many non-profit organizations, healthcare companies, politicians, and local event coordinators use pamphlets to inform potential readers of their cause with a detailed description. UNESCO defines a pamphlet as a “non-periodical printed publication that has at least 5 but no more than 48 pages”. A longer item would be considered a book or booklet.
Flyers & Rack Cards
Other types of publications that are single-paged include rack cards and flyers. Flyers are great for announcing events or advertising openings for new establishments on an A4 (8.5" x 11") piece of paper as well at A5 (roughly half letterhead size) DL (compliments slip size), and A6 (postcard size). Rack cards are smaller in size and perfect for advertising local events, individual products, or services. They are 4" x 9" and have straight forward information so that the reader can briefly look over the card and understand everything easily. Both rack cards and flyers, as well as brochures and pamphlets are great for advertising and promoting without breaking the bank.