Retail Mannequins for Displaying Clothing, Apparel, and Accessories

Affordable Retail Mannequins for Window Displays and Apparel Departments

For retailers who sell clothing folded up on shelves or displayed on hangers, what's the next logical step for engaging customers towards making a purchase? Retail mannequins add a dose of reality, so to speak. Using them allows shoppers to see how an article of clothing actually rests on the body, providing visual clues that spark an emotional reaction (want/need) in the shopper. In addition to their use as a sales tool, retail mannequins also add flourish to the overall interior decor, whether displayed in storefront windows or used as a centerpiece inside a department store. We must point out what these figures are not - articulated manikins, anatomical teaching models, or dressmaking dummies. All our retail mannequins are designed for display purposes only. Most models are manufactured from lightweight, durable plastics for easier handling while moving, dressing, or storing.

• Full Body mannequins are just what the term implies. Models are broken up into two main categories: realistic or abstract. Realistic figures feature fleshtone finishes, subtle makeup, and life-like eyelashes which makes them ideal for department stores. Abstract retail mannequins come with simplified facial features (or none at all) in white or black. The high gloss finishes are an excellent choice for upscale boutiques or edgy emporiums. Without a pair of eyes looking back at you, attention is diverted from the abstract model to the displayed clothing. Both styles are available in a wide variety of poses, including standing or sitting. Additionally, all upright poses come with tempered glass floor plates and calf rod supports.
• Half Body forms typically feature just the upper torso which are attached to a rod for table or countertop display. These are available in many finishes from clear to flesh-toned. We also sell an assortment of heads and busts for displaying headwear, scarves, or sunglasses.
• Padded Dress forms offer yet another possibility for the display of clothing and accessories. Directly inspired from professional tailor dummies, these (non-pinnable) fabric-covered torsos feature traditional designs mounted to metal poles. Despite the many different types of materials involved with their construction, these padded dress forms offer old-fashioned style and presentation.

Adding male and/or female mannequins to your establishment takes some planning. As evidenced by the appeal and popularity of storefront window displays seen in the big city, the opportunity is there to create something special and unique for your store. Clothing dummies not only help move merchandise, they also reinforce your store brand. An intriguing and memorable window display enhances new product roll-outs, seasonal sales, and other promotions that keep your business fresh in the eyes of shoppers. If these figures form the base layer of your marketing plan, consider building the second layer with hanging graphics and other promotional props for adding atmosphere to your show room. Color is important, too. Go with a splash of several high-impact hues, or choose a monochromatic colorway for a more understated and upscale presentation. There's nothing more effective than a fashion mannequin for bringing your strategic marketing vision to life!