Posted on 08, February, 2023
Last Modified on 25, August, 2023
Human beings budget, plan, and make comprehensive lists of what to buy, nothing more.
On the other hand, customers are emotional. These emotions influence them, and they feel inclined to buy things they hadn't budgeted or planned for.
A Slickdeal survey established that 73% of shoppers make most of their purchases spontaneously, and 64% have increased their impulse shopping habits in the past year. Not only an online shopping phenomenon, retail business owners can leverage these emotions and other factors in-store by using impulse displays to grab their attention and trigger purchases.
These displays are a great way to gain an edge over your competition and boost brand awareness and sales. Here are six tips on how to get impulse buy displays right.
What are Retail Impulse Displays?
Retail impulse displays are visual presentations of products you strategically place within your business to grab your customers' attention and encourage them to make unplanned or spontaneous purchases.
They are effective tools for driving sales and boosting revenue and brand awareness.
Point of Purchase Display Effectiveness
You can measure the effectiveness of POP displays in terms of increased sales, brand recognition, and customer engagement.
Studies indicate that POP displays can be highly effective in driving impulse sales, with some products seeing a sales increase of 80-478%.
Additionally, well-designed POP displays can boost brand recognition and create a positive brand image, benefiting your brand in the long run.
The key to creating an effective POP display is to design it with the customer in mind. Consider product selection, display design, and brand messaging. Then create a visually appealing, easy-to-understand display that promotes the product effectively, and you'll drive more sales.
Retail Impulse Displays Design Tips
You must observe several best practices to trigger impulse buying using impulse buy displays.
1. Location, Location, Location
Like in real estate, the location where the impulse display resides helps determine its ultimate value, in this case, to your bottom line.
It's often easiest to sell your products in displays that pop into view of shoppers, such as;
- Near the checkout to leverage the customer's buying mindset.
- End of aisles to encourage customers to pause and browse, increasing the chances of a spontaneous purchase.
- High-traffic areas such as near the entrance or exit.
- Near complementary products, such as display snacks near the beverage aisle.
- Windows that are visible from the street and can attract customers to the store.
These locations drive maximum exposure, visibility, and customer interactions, resulting in additional purchases.
2. Product Selection
The products you choose for an impulse display correlate to the display's success as they directly impact customers' willingness to purchase.
Here are a few pointers to get you started:
- Seasonal products, such as beach items in the summer or holiday-themed products during the holiday season.
- Topical products that relate to current events, such as cold-weather gear during a winter storm or fireworks during the Fourth of July holiday.
- Cross-selling by choosing and displaying complementary products, such as snacks near the beverage aisle.
- Low-priced add-ons/items.
- Sale items work wonders to trigger impulse purchases since they attract customers looking for a deal.
- Snackables, such as candy or chips, can encourage impulsive purchases as they tap into a biological hunger motivation.
- Leverage sales trends to identify popular or fast-selling products and enable you to select the most effective products for your impulse displays.
3. Types of Displays
Choosing the right impulse display is crucial to attracting your customers' attention, triggering an emotion, and making an unplanned purchase.
There are several types of impulse displays you can position in your store, such as:
- End-cap/end-of-aisle display
- Floor displays
- Counter displays
- Dump bins
- Point-of-sale displays
- Eye-level displays
- Clear Plastic Countertop Bins
- Greeting Card Display Stands
- Impulse Merchandising Strips
You can also blend these displays with digital displays throughout your business for maximum visibility, customer awareness, and interactions.
4. Customization, Branding, and Promotion
You must be empathetic when designing your retail impulse displays.
What type of message are you trying to convey?
How do you want your displays to stand out from your competitors'?
What are your customers looking for when they walk into your store?
Impulse displays offer another huge advantage; they allow you to customize them depending on your brand, products, and, most importantly, your customers' needs. However, ensure you keep your branding consistent throughout your stores for maximum retention and familiarity.
Moreover, these displays often occupy prime retail space. Leverage this to promote special offers and seasonal promotions to drive even more interest and generate additional revenue for your business.
5. Maintain Simplicity
When it comes to impulse retail displays, less is often more.
Simple, minimalist designs are most effective at grabbing the attention of potential customers and driving sales. Studies have shown that the average person tends to focus on an object for roughly eight seconds before moving on to the next one.
Maximize your display's impact by keeping things clean and simple and avoid overly complicated designs. A simple design gives your products center stage and allows your message to hit home.
This will make your displays more attractive to customers and help draw them in and get them excited about your products.
6. Deploy Eye-Catching Colors and Graphics
Human beings are visual creatures.
Experts report that 90% of the information your customers consume is visual, and their brain processes these images 60,000 times faster than text!
One of the main reasons impulse retail displays are so effective is that they use eye-catching visuals to capture customer attention and grab their attention immediately. Using cohesive colors, simple but eye-catching graphics, attractive packaging, and well-lit displays can help capture their attention and encourage them to look closer.
An attractive and unique display will help make your products stand out from your competitors and draw the attention of potential customers.
However, be careful not to overdo it, as you may end up defeating the purpose. Ensure you maintain simplicity.
Your Point of Purchase Display Experts
Everybody wins with impulse purchasing. Designing the right impulse displays will grab your customers' attention, trigger the right emotions, and make unplanned purchases. Fortunately, you can blend several impulse displays in your business, and you can find them at Displays2go.
Our experts are ready to offer industry-leading input into any signage and display you need. Contact us today and let our decades of experience work for your brand.