Stay Ahead of the Curve: 5 Retail Display Trends for 2024

1. Leveraging the Power of Digital Signage

Technology is becoming central to in-store retail strategy. Digital signage is a great solution to enhance customer engagement and brand retention with devices being built for every budget, and fewer learning-curve barriers than there have ever been. Introducing digital signage to merchandising displays makes it easier for a business to target its promotions and create immersive, informative ads at the point of sale.

Digital signage not only offers enhanced visibility for your key products and services, but also makes seasonal updates faster and easier. Skip the step of printing up new graphics and make quick updates on the fly. The presence of digital signage increases the likelihood of customers lingering, resulting in higher sales and a more powerful upselling process. Traditional retail displays are now using integrated digital screens for two reasons: to save space on the sales floor and put your content and product in the same sightline for greater messaging cohesion. As digital signage technology becomes more affordable and more businesses adapt to the practice of incorporating it into their storefronts, we will see a proliferation of new and exciting applications across the retail industry in 2024.

2. Sustainable, Eco-Friendly Displays

More and more businesses are acknowledging the importance of going green, from their supply chain to waste management in their facility. Likewise, eco-conscious behaviors are inspiring a sustainable retail display trend in 2024. Sustainably marketed products continue to explode in growth and demand higher price tags as consumer awareness increases, and accompanying eco-friendly retail displays reinforce the commitment to a green agenda. Displays made from FSC-certified wood, recycled acrylic, Xanita Board, and other sustainable materials are on-trend, as are products that are reusable, durable and multipurpose. Investment is being poured into the innovation of display products across categories where there have traditionally been fewer sustainable options, like display cases, iPad stands and banners.

Information about the sourcing and manufacturing practices of retail displays is more readily available as well, so retailers whose storefronts do not fit the conventional eco-friendly aesthetic can make increasingly ethical purchasing decisions.

This is not a trend that's likely to slow down in 2024 and we'll see more presence of sustainable displays in brick and mortar retail, craft fairs and sales events as the industry expands.
Learn more about Displays2go's sustainable initiatives and the start-to-finish process of our Greenprint displays.

3. Less is More: Minimalism Prevails

Minimalism has been a popular trend in homes, hotels, and office floor plans for years, and it will continue to be a focal point for retailers in 2024. Commonly seen in luxury goods since the pioneering design of the first Apple Stores, retailers have widely adopted product-first minimalist display trends that reduce noise and clutter and provide a cleaner, sleeker browsing experience. The modern-day consumer seeks a simplified retail visit that mirrors the organization and order we aspire to have in our personal lives. Minimalism also encourages thoughtful choices, in opposition to the overconsumption and consumerism that defined the late 20th century. This trend shows no sign of slowing down in 2024, as display suppliers innovate designs with clean lines, monochromatic palettes and simple forms.

Shop Display2go's selection of minimalistic displays and retail furnishings for a sleek look in your brick and mortar location.

4. Cohesive Storefronts

Along the same lines as minimalism, cohesive storefronts minimize distraction and emphasize your product assortment. Consistency of style across displays produces a powerful visual experience. This is especially key when supporting a cohesive product line. As the e-commerce industry raises expectations of brand consistency from web design to graphics across channels, in-store shoppers anticipate the same type of experience when they enter through your door.

Retailers are responding to this trend by purchasing their displays in collections designed for cohesion, similar colorways help retailers approach their storefront design holistically, fostering an aesthetic that pleases the eye and creates an inviting atmosphere for shoppers. Custom-printed signage, banners and display hardware are more commonly being used instead of stock graphics to ensure on-brand consistency throughout the store and beyond. As identity and style are being perceived as increasingly important in the in-person retail landscape, we expect that this trend will continue in 2024.

Feeling inspired? Download this info sheet and check out two of our favorite collections!

5. In-Store Demo Displays

In-store demo displays have always been a staple in the retail industry, and their popularity continues to grow as we transition into 2024. Experiential retail is increasingly needed to entice online shoppers to pay visits to local stores. These displays allow customers to interact with products, creating a hands-on experience that can influence purchasing decisions, grow brand awareness, and build lasting relationships with your brand. In addition to showcasing product features and benefits, demos and multi-sensory displays provide an opportunity for retailers and brand ambassadors to educate customers on how to use their products.

Common applications are in food and beverage, beauty and personal care stores, but retailers across all categories are taking advantage of demo event hosting to draw in foot traffic, increase dwell time, build a reputation within the community and generate buzz about the products they sell. Xtag Lift and Learn tags can help customers interact, learn about, and visualize products in a retail environment.

Dominate With 2024's Retail Display Trends That Sell