What is a POP Display? Point-of-Purchase Retail Explained

Posted on 15, August, 2024

Last Modified on 09, September, 2024

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A Point of Purchase (POP) display is a key marketing essential in retail stores and brick and mortar businesses, used to highlight products where the customer is making purchase decisions, traditionally in high traffic pathways like aisles, showrooms and entranceways. Their close cousin, Point-of-Sale (POS) Displays, achieve the same goals at or near the point of sale, for example on checkout counters or along queue systems. POP and POS displays are designed to grab customers' attention, effectively highlight and showcase special products to encourage buying, and increase product line awareness. These displays serve as an effective tool for promoting new products or specific brands, making them a vital part of any retail marketing campaign. Examples of common POP displays are display cases, slatwalls, shelving units, signage and dump bins.

What are some examples of products that are traditionally merchandised in POP and POS Displays?
Inexpensive accessories, treats, add-ons and impulse buys make great grab-and-gos in dump bins or cardboard displays, along with seasonal items like sunscreen, holiday decorations and umbrellas. Consider showing off the new toy that's trending on social media with display cases and pedestals, a newly-launched product line or series you want to get in front of customers and buzzworthy fashion collections using clothing racks or mannequins. The options are endless and there is, doubtlessly, a POP display for every retail store.

In this guide, we’ll break down the types of POP and POS displays, how they can boost sales, and how Displays2go’s selection offers unique solutions for your business.

Types of POP Displays

Displays2go offers a wide array of POP displays that fit various retail needs. Here’s a breakdown of the most popular types:

1. Freestanding POP Displays:

Freestanding displays are placed throughout retail stores, making them perfect for endcap displays or high-traffic areas like end of aisles or entranceways. They can also act as a POS display, to merchandise those last-minute items when customers are idling at checkout. Here are some of the best freestanding POP displays for your storefront:

Display Cases: Designed to securely present and showcase your merchandise, display cases are a popular POP display for any brick and mortar business. Display cases with LED lighting can highlight merchandise in their best light like jewelry, electronics, and other valuables.
Slatwall and Gridwall Fixtures: These modular systems allow you to adjust shelf space and display specific products to align with your retail marketing efforts. Add additional accessories like shelves, hooks, and pegs to hang merchandise and apparel and further customize your displays.
Dump Bins: Ideal for bulk items and discounted inventory, these dump bins promote impulse buying in-store and near the counter. Dump bins, or bulk retail bins, are great for...well...dumping in a bunch of miscellaneous items and letting your customers explore.
Wire Displays: Utilize wire displays for food merchandising, grocery stores, and convenience stores for their lightweight versatility, sleek appeal, and easy of portability.
Signage and Poster Stands: Utilize eye-catching signage to reinforce your brand's messaging and direct shoppers' attention to offers. Consider signage displays with integrated literature holders and merchandising racks to promote sales.

2. Countertop POS Displays:

Countertop displays are perfect for smaller products or last-minute impulse purchases. Placed at checkout areas and cash registers, they target shoppers' attention during the final purchasing phase. Countertop POS displays come in several forms:

Acrylic Countertop Stands: Showcase smaller products like cosmetics or tech accessories with this sleek and cost-effective option.
Rotating Countertop Racks: Encourage browsing while customers wait at the checkout with these interactive racks. Perfect for jewelry, glasses, and collectibles.
Cardboard Displays: A cost-effective choice, ideal for point-of-purchase marketing campaigns, promoting new products or seasonal offers. Cardboard POP displays are an excellent, affordable choice for seasonal and pop-up merchandising.

3. Specialty POP Displays:

Displays2go also provides more specialized options to fit the retail environment:

Glass Display Cases: Secure high-value items like jewelry or electronics in a clean, visible manner. These cases influence purchasing decisions by showcasing products in their best light (literally, with LED illuminated display cases) and making products seem more valuable.
Mannequins and Clothing Racks: These effective POP displays are essential for showcasing apparel and accessories. Utilize clothing racks with additional shelves to maximize your product selection and show off trending styles with mannequins and bust figures.
Integrated Digital Solutions: Highlight dynamic brand messaging and merchandising with digital solutions. These merchandise shelving units and literature holders offer digital screens with software that lets you easily manage content and quickly promote new sales and offers. Check out our selection of integrated digital merchandising solutions.

4. Digital Signage POP Displays:

Like we just mentioned, you can incorporate interactive elements and dynamic messaging with Displays2go’s digital signage solutions. These high-tech displays are perfect for promoting specific products or enhancing brand image with video content, keeping customers engaged in every area of your store, no sales associate required! With integrated solutions like shelves, hooks, and literature holders, these digital POP displays not only put the products right in front of the customer, but come equipped with the necessary software and applications to easily promote your brand messaging and promotions.

Why Are POP Displays Important for Retail?

POP displays are an integral part of the retail environment, influencing buying decisions at the most crucial moments. Here’s why they matter and some of the takeaways of effectively using POP displays:

Boost Sales: By positioning products in high-traffic areas or near checkout counters, POP & POS displays increase the likelihood of impulse purchases and can effectively boost sales without additional advertising costs. Choosing the right display is essential for converting sales.
Enhance Brand Awareness: In-store POP displays offer a platform for brand messaging and help reinforce a brand image at the critical decision-making stage. Signage and digital solutions can increase your coverage of brand messaging.
Maximize Retail Space: Efficient use of freestanding displays, endcap displays, and shelf space allows you to highlight specific products while optimizing your retail store layout. Using POP displays like dump bins, shelves, and racks help save space and allow you to display more merchandise in one setting. Many of our displays are lightweight and/or portable so you can arrange your store exactly how you’d like.

Choosing the Right POP Displays for Your Business

With so many options available, how do you choose the right POP display for your needs? Here are some tips:

Consider Your Space: Freestanding displays work well in larger stores, while countertop displays are ideal for smaller spaces like aisle shelves and checkout counters.
Match Your Aesthetic: Whether your brand is sleek and modern or more traditional, Displays2go offers customizable POP displays or themed collections in various materials to complement your brand image.
Maximize Engagement: Add interactive elements to your displays, like rotating racks or digital signage, to capture shoppers' attention and enhance their buying decisions.

Displays2go: Your Source for High-Quality POP Displays

With over 50 years in the business, Displays2go is a trusted source for all kinds of retail displays. Whether you need a simple countertop stand or a larger freestanding display system, Displays2go offers durable and customizable products that fit any marketing campaign. Our selection of point-of-purchase displays is designed to meet your business's unique needs, helping you promote new products, reinforce brand awareness, and drive more sales.

A well-designed POP display plays a vital role in your marketing strategy, helping increase visibility, boost sales, and capture shoppers' attention at key decision points. From floor displays to interactive signage, Displays2go’s vast selection of point-of-purchase displays ensures you’ll find the right solution to meet your business needs and drive sales effectively.