Promotional Banners and Flags for All Your Advertising Needs
Promotional Banners and Flags for Trade Shows and Professional Events
What are the differences between the various types of flags and banners?
The differences between flags and banners mainly deal with the materials used to print on and whether they are intended for indoor or outdoor use. Flags are commonly printed on lightweight polyester fabric that moves with the wind. Flags also work best with bold and simple graphics. Banners are usually printed on heavier-weight vinyl, which can accommodate more text and detail. Outdoors, feather and teardrop flags mount to the ground with stakes but can be displayed indoors with specialty mounts and bases. Displaying vinyl banners outdoors involves tying them down with ropes through grommets inserted into the vinyl. The most common way to display banners indoors is to use retractable or pop-up stands designed for floors or tabletops. The right choice depends on where it will be displayed, how long, and how much information it needs to communicate to the viewer.
What are the best types of flags for promotional events?
The best types of flags for promotional events are the feather and teardrop styles. The feather flags’ tall, narrow shape catches the eye from a distance and flutters in the breeze. Teardrop flags feature a rounded shape with a longer spline that helps spread the fabric flat. The most common type of printing is single-sided, which means the graphics read right on just the one side. Double-sided prints are available that read correctly from both directions, but are more expensive. Teardrop and feather flags are ideally suited for promotional events thanks to their festive nature, eye-catching presentation, and their ability to be displayed indoors or out.
What are the best types of banners for promotional events?
The best types of banners for promotional events are freestanding displays, hanging banners, and pop-up banners (designed for outdoor use). Retractable banner stands are the go-to choice for conventions and trade shows because they set up quickly and travel easily. Hanging banners are commonly used for grand openings, outdoor festivals, and temporary advertisements. Pop-up banners are lightweight fabric displays that you see along the sidelines at sporting events. These displays grab viewer attention with their bold graphics, which is a big reason why event sponsors use them to advertise their company logos.
What should I consider when choosing banners for trade shows?
The main thing to consider when choosing banners for trade shows is placement. Floor-standing retractable banners are the most popular because they come pre-loaded with the vinyl graphic and set up quickly. Non-retracting banner stands are less expensive than their retractable cousins, but perform the same basic duty. Banners can be pulled flat and held in place at each corner through grommets, hung on a simple bar from the top, or stretched over a tube frame. Overhead hanging banners add maximum visibility above the booth and are much larger than a floor stand. For the trade show counter, Displays2Go sells smaller tabletop retractable banner stands that perform exactly like their floor-standing counterparts. When it comes to choosing the right banner display, consider your booth size, how far you want attendees to see it from, and how often you'll travel with it. Check that it comes with a carry case and is easy for one person to assemble. If your banner display does not come with one, we offer a wide selection of hard-shell storage cases (sold separately).
How effective are banners and flags compared to digital advertising?
Comparing the effectiveness of banners and flags to digital advertising is difficult because the two are wildly different. Physical signage reaches local audiences without relying on screens and power hookup, and banners and flags work around the clock for free, effectively. On the other hand, constantly-changing content provided by digital screens can supersede static signage in obvious ways. But that increase in advertising capabilities comes at a price. The side-by-side operating costs are like night and day. Banners and flags offer affordable marketing and advertising, usually for small businesses, startups, and individuals. When budgets can afford it, larger companies choose digital advertising. Many businesses use both: signage for local foot and drive-by traffic, digital for tracking and reach.
What are the best materials for durable flags and banners?
The best materials for durable flags and banners are polyester fabric and heavy-duty vinyl. For outdoor flags, polyester fabric holds up best because it moves with the wind, producing that fluttering movement we all associate with flags. It resists UV fading and tearing which suits long-term use. For outdoor banners, heavy-duty vinyl is the standard, whether tied to the side of a building or suspended on street poles.
How do I choose the right size flag or banner for my event?
Choosing the right size flag or banner for an event comes down to viewing distance and space. Tall feather flags are easier to see from a road or parking lot. The same can be said for large overhead hanging banners seen at conventions, which attendees are able to see from across the indoor venue. Always confirm if the indoor event has any height restrictions before buying. Smaller flags and banners suit sidewalks, tables, and indoor spaces like trade show booths. When it comes to your internal space, viewing distance is a moot point. You want visitors to approach your booth and come inside. Once there, the banners and flags can then display the messaging you want to communicate.
How do I choose a custom banner for my business?
When choosing a custom banner for your business, start with where it will be displayed and how long it will stay up. There are four basic placement options: on a tabletop (portable), on the floor (portable), attached to a wall (requires grommets), or hung from above (requiring mounting hardware of some sort). As a general rule of thumb for material selection, opt for vinyl outdoors and stretch fabric or vinyl for indoors. If your application is for a 1-day event or a promotion that will last weeks, this will help in choosing either an affordable material or a more expensive substrate that will stand up to the elements.
What affects the cost of a custom banner or flag?
What affects the cost of a custom banner or flag usually comes down to overall size and/or hardware needed to display the graphic. For example, a custom-printed banner without hardware will generally be cheap when compared to banners that require a retractable base, a hanging framework, or street pole hardware. For flags, double-sided printing adds to the overall price. Quantity also matters since larger orders lower the cost per piece. Displays2Go offers bulk quantity discounts on all products, visible on every product page.